HOMEMADE STORY CO., LTD

The future of work isn’t coming, it’s here. Whether you’re a brand marketer in a multinational agency or a solopreneur like me carving a new path, one thing is clear: embracing AI is no longer optional. It’s essential, it can prove to be a useful tool. But here’s the catch: AI is only as good as the person briefing it.

AI Isn’t a Threat. It Can be a Teammate (If You Train It Right)

When I left the corporate world to launch Homemade Story and Madame Chilli, I suddenly had to be my own strategist, copywriter, admin, and creative team. Enter my AI tools — not as a crutch, but as an intelligent cost effective teammate.

I use AI like I would a junior hire. I give it a clear job description, train it to understand my tone and brand, and regularly review its outputs. Whether it’s organizing research, drafting copy, or helping me pressure test a new product idea — it saves me time, sharpens my thinking, and most importantly, lets me stay in my creative zone longer. But here’s what I don’t do: I don’t outsource my thinking. Too many people see AI as a magic machine. I see it as a collaborator. It helps me get to great faster, but it still needs a strong, strategic human hand.

Using AI effectively starts with clarity from the person prompting them — about your brand, your voice, and your goals. If you don’t know what you stand for, your AI outputs will be as bland as a dry cracker in a gourmet tasting menu. It’s why I often tell clients: you need to know your brand voice first, before you automate or delegate it.

And this applies to your career too.

There’s Only Pros For Continuous Learning & Upskilling

I’ve always believed this: there’s always more to learn — and the moment you think you’ve “figured it all out,” the game changes. That’s especially true with tech and AI. You can’t move through life with blinders on and hope it’ll all just go away. Many have downplayed the growth of AI — but let’s be clear: It’s here. And it’s moving faster than most think.

According to the World Economic Forum’s Future of Jobs Report 2025, the landscape is already shifting:

Fastest-growing roles

Big Data Specialists

• AI & Machine Learning Experts
• FinTech Engineers
• UX/UI Designers
• Renewable Energy Engineers

Fastest-declining roles:

• Data Entry Clerks
• Bank Tellers
• Telemarketers
• Admin Assistants

Top Future Skills for 2030:

1. AI & Big Data
2. Technological Literacy
3. Creative Thinking
4. Curiosity + Lifelong Learning
5. Resilience & Agility

The common thread?
👉 These aren’t just “tech skills” — they’re adaptability skills, so you’d increase your chances of being competitive in the future if you start building on related skills or at least understanding it.

And as a brand strategist and solopreneur, I’ll tell you this: The people and brands who thrive tomorrow are the ones who learn to watch the shifts — in consumer behavior, tech trends, insights, and tools. Because when you understand what’s changing, you get to adapt earlier, pivot smarter, and grow faster. So try the tools. Learn the platforms. Get curious about what AI can do for your work or business. Not because you’re being replaced — but because you’re being repositioned to lead.

AI is not your boss. It’s your co-pilot. So brief it well, guide it smartly, and don’t lose your own voice in the process.

💡 Pro tip: If you don’t know your brand voice or values, AI can’t help you. Clarity always comes first.