Where Strategy meets Storytelling, and People and Brands come alive.

Brand Consultancy

We mix strategy with storytelling to help you/your brand stand out:

* One-time Branding Consult

* Brand Audit

* Brand Identity & Design Language

* Brand Strategy & Positioning

* Communication Ecosystem Strategy

Whether you’re building your personal branding or build a brand —

we help you say, “Yes, that’s me.”

Mindset, Leadership, Branding Coaching

We empower individual and teams to lead with clarity and confidence:

* Marketing & Branding Workshops

* Leadership Communication with Authenticity

* Mindset & Growth Workshops for Business Professionals and Personal Growth Enthusiasts

* Understanding Brands for Agency Professionals

Because personal growth and brand growth starts with mindset!

Culinary Brand Creator

🌶 Madame Brand Sauces

Madame Chilli Sauce: Italian-style fusion chilli sauce made from 100% Thai green chillies and extra virgin olive oil

Special additions: Spicy Harissa Sauce

🎂 Comfort Cakes & Desserts

Signature ‘Carrot Cakes’

Seasonal additions:: Cakes and Desserts crafted for homey comfort and celebration, i.e. Hot Cross Buns for Easter or Lamingtons for Anzac Day, and more

All products are developed with a focus on quality ingredients, original recipes, and memorable flavors that spark joy and comfort to any occasion.

“I built Homemade Story to help brands connect with heart, not just hustle.”

At Homemade Story Co., Ltd, we believe great brands aren’t just built — they’re felt. They speak with soul, move with purpose, and resonate through every touchpoint. Because the most unforgettable brands feel… homemade — real, intentional, and deeply human.

Founded by Andrea Anderson, a seasoned brand strategist, certified professional life coach, and culinary entrepreneur, Homemade Story brings 15+ years of experience in branding, marketing, and communications across APAC. Andrea has led campaigns for global names, shaped voices for challenger brands, and built bold businesses — including her own, Madame Chilli, a fiery gourmet chilli sauce with just as much flavor as story. From corporates to creators, she blends strategy with storytelling to help brands rise.

We partner with founders, businesses, and institutions ready to build meaningful brands through two signature services: Brand Consultancy & Mindset Training

From our chilli sauce brand to strategy decks, we blend insight, wit, and a whole lot of heart. Homemade Story isn’t just a name — it’s a belief: your story matters.

And we’re here to help you tell it — beautifully.

-Andrea